American Family Insurance

Insurance company

American Family Insurance, also abbreviated as AmFam, is an American private mutual company that focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage as well as investment and retirement-planning products. A Fortune 500 company, its revenues were over $9.5 billion in 2017. The American Family Insurance Group is based in Madison, Wisconsin, and as of 2011 had 4 regional corporate headquarters in Minnetonka/Eden Prairie, Minnesota; Saint Joseph, Missouri; Denver, Colorado; and Columbus, Ohio among others.

Additional Info

History

American Family Insurance’s history began on October 3, 1927, when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance Company (not to be confused with the Farmers Insurance Group) in Madison, Wisconsin. At the time, the company’s only product was auto insurance and its target market was farmers. Wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter. Over the years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base. In 2017, AmFam launched an ongoing campaigned called DreamFearlessly. AmFam’s ambassador’s use this as a hashtag on social media to help promote this campaign. The campaign encourages consumers to express how they “dream fearlessly” for initiatives e.g. social justice, getting women into tech, Economic Empowerment.

Payment Options

Credit Cards

Bank Transfer

Cash

RESERVATIONS

Address & Contacts

Address

4757 S. Lake Sarah Drive Independence MN 55359

GPS

45.058855, -93.700035

Telephone

800 692 6326

twelp@amfam.com

Web

American Family Insurance

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